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Search results for “video programming”
Hotels find new ways to incorporate wellness
02/18/2019
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11:28:12 AM
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The Global Wellness Institute calculated the global spend on wellness tourism at $639.4 billion in 2017. The sector grew 6.5% per year from 2015 to 2017, more than twice the growth rate for general tourism.
Booking.com is promoting its home listings while expanding partnerships in China
12/02/2018
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7:21:30 AM
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As one of the largest travel e-commerce companies in the world, Booking.com is playing catch up in homes category by showcasing more homes and apartments than traditional accommodations.
Booking.com’s mantra for China – be prepared for the change
11/26/2018
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9:00:00 AM
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Booking Holdings’ journey in China has spanned nine years. But the group is keen on being nimble, running operations in an autonomous way and also open to learning from local companies.
What is next with WeChat marketing for travel brands?
10/10/2018
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10:09:08 AM
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SMEs can choose modular add-on services to suit their specific objectives, including CTA Live, a WeChat-based B2C digital contact center, and an always-on influencer recruitment campaign that notifies you when KOLs are coming to your destination.
Localized content for bookings from China – a must for foreign hotels
08/09/2018
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7:37:28 AM
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Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018
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7:50:39 AM
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The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018
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2:03:44 PM
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It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
North America travel platform Kuaibangxing reaps millions of dollars in funding
06/19/2018
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2:18:15 PM
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So far, Kuaibangxing has partnered with more than 500 businesses across all cities in the United States and Canada.
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